ABOUT US -
Where emotions aren’t just felt, they’re stitched.
At GRAFFIQ , we don’t just make clothes—we craft wearable memories.
Each thread tells a story. Every stitch holds a feeling. Whether it’s the initials of someone you love, a date that changed your life, or a message you’ll never forget—our garments are designed to let you wear what you feel, not just what you see.
We were born out of a simple yet powerful thought
What if fashion could speak for the heart?”
What started as an idea became a movement—of personalization, emotional connection, and timeless self-expression.
We are not fast fashion.
We are forever fashion.
Made for you, by you
—with your story in every seam.
Vision
To become India’s most emotionally driven custom apparel brand—where every garment is a canvas of memory, identity, and love.
We envision a future where people don’t just buy clothing, they collect experiences—stitched in thread, worn with pride.
Mission
To deliver high-quality, Digital Embroidery custom apparel that brings people emotionally closer to the ones they love.
To blend fashion, technology, and storytelling—giving customers full creative control.
To build a community of memory-makers, not just buyers.
OUR CORE USP's
What Makes GRAFFIQ Different
Emotionally Personalized
Your message. Your memory. Your moment—stitched.
Digital Embroidery
Not printed. Not generic. Every order is custom-stitched with precision.
3 Embroidery Placement Options
1) Left chest
2) Center Front
3) Sleeves
Smart Customization Tool
Visual preview, thread color, font style—fully interactive and simple.
Premium Quality Fabrics
From soft 180 GSM cotton to luxe fleece hoodies—durability meets comfort.
Prepaid Only, Zero Wastage Model
No overproduction. No dead stock. Just made-for-you fashion.
Gift-Ready Packaging
MEET OUR FOUNDERS
Co-Founder & Creative Director
Atul is not just a designer—he's a storyteller with thread. With two decades of experience in India’s premium fashion circuit, Atul has worked with top labels, styled countless wardrobes, and taught at design schools. But his heart always beat for something deeper: Fashion that feels personal.
18+ Years in Fashion Design & Styling
“Fashion is no longer just about trends—it’s about truth. What you feel, who you love, and what you want to remember. That’s what GRAFFIQ is.”
Co-Founder & Tech Director
Kiran brings the soul of structure to GRAFFIQ. With a strong background in fashion technology, garment engineering, and production systems, he makes sure every piece fits perfectly, both technically and emotionally. From visual preview tools to thread tension calibration—Kiran turns design into deliverable magic.
10+ Years in Fashion-Tech and Apparel Engineering
“To me, technology isn’t cold. It’s the bridge between your heart and your hoodie.”